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The Century of the Self
Happiness Machines
S1
•
E1
58 min
SD
8.4
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Genre
Country
Release date
March 17, 2002
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